Social Media Management

Content Studio includes tools to plan, schedule, and track your social media content across all platforms.

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Connecting Your Accounts

Before you can post, connect your social media profiles:

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The Social Calendar

View and manage all scheduled content in the calendar:

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Calendar Views

• Month view - See the full month at a glance
• Week view - Detailed view of the upcoming week
• Day view - Focus on a single day
• List view - All scheduled posts in a list

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Color Coding

Posts are color-coded by platform:

• Blue - Facebook
• Pink - Instagram
• Blue-gray - LinkedIn
• Black - Twitter/X

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Scheduling Posts

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Schedule a Single Post

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Best Times to Post

PULSEIntel PRO suggests optimal posting times based on:

• Your audience’s engagement patterns
• Platform-specific peak hours
• Historical performance data

Look for the Suggested Time indicator when scheduling.

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Bulk Scheduling

Plan multiple posts at once:

1. Go to Content Studio > Bulk Upload
2. Create or upload multiple posts
3. Set a schedule pattern (daily, every other day, etc.)
4. Confirm the schedule

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Managing Scheduled Posts

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Viewing Scheduled Content

See all upcoming posts:

1. Go to Content Studio > Scheduled
2. View posts by date or platform
3. Click any post to see details

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Editing Scheduled Posts

To change a scheduled post:

1. Click on the post in the calendar or list
2. Click Edit
3. Make your changes
4. Click Save

Changes apply to the scheduled version.

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Rescheduling

To change when a post goes live:

1. Open the scheduled post
2. Click Reschedule
3. Choose the new date/time
4. Confirm

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Canceling Posts

To remove a scheduled post:

1. Open the scheduled post
2. Click Delete or Cancel
3. Confirm deletion

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Cross-Platform Posting

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Posting to Multiple Platforms

When you select multiple platforms, Content Studio automatically adjusts:

• Character limits - Trims or formats for each platform
• Hashtags - More for Instagram, fewer for LinkedIn
• Formatting - Optimizes for each platform’s style
• Image sizing - Adjusts dimensions as needed

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Platform-Specific Customization

To customize for each platform:

1. Create your base post
2. Select multiple platforms
3. Click Customize per Platform
4. Edit each version individually
5. Schedule or post

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Content Batching

Create a week or month of content in one session:

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Post Performance

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Viewing Analytics

After posts go live, track their performance:

1. Go to Content Studio > Analytics
2. Select the date range
3. View metrics by post or platform

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Key Metrics

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Using Insights

Review your analytics to understand:

• What content types perform best
• Which days and times get most engagement
• Which platforms drive the most response
• What topics resonate with your audience

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Content Recycling

Great content can be reused strategically:

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Evergreen Content

Some content stays relevant:

• Market tips
• Buyer/seller guides
• Neighborhood features
• Testimonials

Save these to your library and reschedule periodically.

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Repurposing

Turn one piece of content into many:

• Long blog post → Multiple social posts
• Video → Quote graphics
• Listing photos → Before/after posts
• Client testimonial → Multiple quote cards

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Troubleshooting