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Learn how to use Content Studio’s AI tools to create compelling marketing content for your real estate business.

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Starting a New Project

1

Open Content Studio

Go to Content Studio from the main navigation
2

Click Create

Click the + Create button
3

Choose Content Type

Select from:
  • Social media post
  • Listing description
  • Email/newsletter
  • Blog post
  • General marketing copy

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Creating Social Media Posts

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Quick Post

For a fast social media post:
  1. Click Create > Social Media Post
  2. Select the platform(s)
  3. Enter your topic or key points
  4. Click Generate
  5. Choose from the options provided
  6. Post or schedule

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With More Control

For customized posts:
1

Select Template

Choose a template type:
  • Just Listed
  • Just Sold
  • Open House
  • Market Update
  • Tip/Educational
  • Personal/Lifestyle
2

Fill In Details

Enter specifics like property address, features, event times, etc.
3

Set Tone

Choose the mood:
  • Excited/Enthusiastic
  • Professional
  • Casual/Friendly
  • Informative
4

Generate and Select

AI creates 3-4 options. Pick your favorite or regenerate.
5

Edit if Needed

Make any personal tweaks before posting.

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Platform-Specific Tips

  • Longer posts OK (but not too long)
  • Include a call-to-action
  • Photos significantly boost engagement
  • Questions encourage comments
  • Visual-first platform
  • Use relevant hashtags (10-20)
  • Include location tags
  • Stories for time-sensitive content
  • Professional tone
  • Industry insights perform well
  • Tag relevant connections
  • Longer-form content accepted
  • Keep it concise
  • Use trending hashtags when relevant
  • Engage with replies
  • Thread for longer content

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Writing Listing Descriptions

AI helps you write descriptions that sell.

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Property Description Generator

1

Select Listing Description

Click Create > Listing Description
2

Enter Property Details

Fill in:
  • Address
  • Property type
  • Beds/baths/square footage
  • Key features (pool, view, updated kitchen, etc.)
  • Neighborhood highlights
  • Price range context
3

Choose Style

Select description style:
  • Luxury/High-end
  • Family-focused
  • Investment opportunity
  • First-time buyer
  • Fixer-upper/Potential
4

Generate

AI creates a compelling description
5

Refine

Edit for accuracy and add personal touches

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Description Best Practices

Lead with the most compelling feature. What makes this property special? Start there.
  • Be specific - “Chef’s kitchen with granite counters” beats “nice kitchen”
  • Paint a picture - Help buyers envision living there
  • Highlight lifestyle - What’s it like to live here?
  • Include nearby attractions - Schools, parks, shopping
  • Avoid overused terms - Skip “stunning” and “move-in ready” if possible

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Creating Email Content

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Email Types

TypeUse Case
Market UpdateMonthly/quarterly market insights
Property AlertNew listing matching client criteria
NewsletterRegular touchpoint with your database
Follow-upPost-showing or post-meeting recap
CelebrationHolidays, anniversaries, milestones

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Creating an Email

1

Select Email Type

Click Create > Email and choose the type
2

Define the Goal

What action do you want readers to take?
3

Add Content Details

  • Key points to include
  • Relevant property or market data
  • Call-to-action
4

Generate and Customize

AI drafts the email. Edit to add personal touches.
5

Preview

Check how it looks before sending.

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Email Best Practices

  • Compelling subject line - Determines if it gets opened
  • Personal greeting - Use their name
  • Single focus - One main message per email
  • Clear CTA - Tell them exactly what to do next
  • Mobile-friendly - Most people read email on phones

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Blog Posts and Articles

Position yourself as an expert with quality content.

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Generating Blog Content

1

Choose Topic

Select or enter your topic:
  • Market analysis
  • Buyer guides
  • Seller tips
  • Neighborhood features
  • Industry trends
2

Set Parameters

  • Target length (500, 1000, 1500+ words)
  • Target audience (buyers, sellers, investors)
  • SEO keywords to include
3

Generate Outline

AI creates a structure. Approve or adjust.
4

Generate Full Content

AI writes the complete post based on the outline.
5

Review and Edit

Add personal insights and ensure accuracy.

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Working with Generated Content

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Editing AI Content

Always review and personalize AI-generated content:
  • Add personal anecdotes
  • Verify all facts and figures
  • Match your exact voice
  • Include local knowledge
  • Remove anything that doesn’t feel right

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Saving Drafts

Content saves automatically as you work. Find saved drafts in Content Studio > Drafts.

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Content Library

Save content you want to reuse:
  1. Open any piece of content
  2. Click Save to Library
  3. Add tags for easy finding
  4. Access anytime from Content Studio > Library

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Tips for Better Content

The more detail you provide, the better the output. “Write about the housing market” gives weaker results than “Write about first-time homebuyer trends in Austin, TX for young professionals.”
AI creates a great foundation, but your personal insights and local expertise make it truly valuable.
Not happy with the first result? Click regenerate. You’ll get different options each time.
Save great content for reuse and inspiration. Your library becomes a valuable asset over time.