The Content Studio is your AI-powered content creation tool. It generates ready-to-use social media posts, email scripts, phone scripts, and text messages — all tailored to your market, brand voice, and preferences.
Getting There
Click Content Studio in the left sidebar. You’ll see four tabs: Create & Post, Calendar, Recents, and Preferences.
Create & Post
This is where the magic happens. You have two ways to generate content:
Weekly Content Packs
PULSEIntel Pro organizes content topics by day of the week. Each day has a themed pack that includes:
- Social media post — Ready to copy and paste to your platforms
- Email script — A professional email you can send to your database
- Phone script — Talking points for calls
- Text/DM template — Short messages for texts or direct messages
Click on any day’s pack to generate fresh content for that topic. Don’t like what was generated? Click Regenerate for a new version.
Ready-to-Use Packs
Browse curated content collections created by our team. These are pre-built packs around popular real estate topics:
- Click any pack to preview it in the right panel
- Click Generate to create content from the pack
- Some premium packs are available only on paid plans
Calendar
Your content calendar gives you a visual view of your posting schedule and helps you plan ahead:
- Color-coded by platform — Quickly see which posts are going to Facebook, Instagram, LinkedIn, and other connected platforms
- Schedule posts — Click any day on the calendar to schedule content for that date
- Bulk scheduling — Generate and schedule a week or month of posts at once to stay consistent without daily effort
- Drag to reschedule — Move scheduled posts to different days by dragging them on the calendar
- Manage scheduled posts — Click any scheduled post to edit, reschedule, or delete it before it goes out
To publish directly from Content Studio, connect your social media accounts:
- Go to Settings > Integrations
- Click Connect next to each platform you want to link (Facebook, Instagram, LinkedIn, Google Business, etc.)
- Authorize the connection in the pop-up window
- Return to Content Studio — your connected accounts will appear when scheduling posts
Connect at least one social account to unlock direct publishing. Without a connected account, you can still generate content and copy it manually.
Scheduling a Post
- Generate content using a weekly pack or ready-to-use pack
- Click Schedule on the content you want to post
- Choose your platform(s)
- Select the date and time
- Click Confirm
Cross-Platform Posting
Post the same content to multiple platforms at once:
- Select multiple connected accounts when scheduling
- Each platform receives a version optimized for its format and character limits
Recycling Content
High-performing posts can be reshared on a schedule:
- Click the recycle option on any past post
- Set how often you want it to reappear in your calendar
- Great for evergreen content like market tips or buyer/seller advice
Recents
View all content you’ve recently generated:
- Browse by content type (social post, email, phone script, etc.)
- Click any item to see the full content
- Copy content to your clipboard for easy sharing
- Track post performance for content you’ve published directly from Content Studio
Preferences
Set your default content generation preferences so every piece of content matches your style:
- Tone — Professional, casual, educational, or promotional
- Length — Short, medium, or long
- Market Focus — Your primary territory for localized content
- Target Audience — Who you’re speaking to
Brand Voice Training
The more you use Content Studio, the better it learns your style. You can actively train it by:
- Rating generated content (thumbs up/down) to signal what works for your voice
- Editing generated content — your changes help the AI understand your preferences
- Updating your Guidelines in the SIRIUS agent tab for deeper customization
Setting your preferences saves you time on every generation. Do this once and your content will consistently match your brand voice.
Types of Content You Can Create
| Content Type | What It Is | Best For |
|---|
| Social Media Post | Platform-ready post with caption | Facebook, Instagram, LinkedIn |
| Email Script | Professional email body | Database nurturing, follow-ups |
| Phone Script | Call talking points | Prospecting calls, check-ins |
| Text/DM Template | Short direct message | Quick outreach, responses |
| Blog Post | Long-form article | Website content, SEO |
| Listing Description | Property description | MLS listings, marketing materials |
How AI Content Generation Works
When you generate content, PULSEIntel Pro:
- Takes your selected topic and content type
- Applies your tone and length preferences
- Incorporates your market data (local statistics, neighborhood info) so content is relevant to your area
- Creates unique, personalized content in seconds
Credits
Content generation uses credits from your account:
- Your credit balance is shown at the top of the Content Studio
- Each generation consumes a small number of credits
- Your subscription includes a monthly credit allocation
- Need more? You can purchase additional credits in Billing
If you’re running low on credits, you’ll see a warning before generating.
Tips for Great Content
- Personalize before posting — AI content is a great starting point. Add a personal touch, local detail, or your own experience before sharing.
- Be consistent — Use the weekly packs to post something every day. Consistency is key for building your online presence.
- Match the platform — A LinkedIn post should feel different from an Instagram caption. Adjust the tone for each platform.
- Batch your content — Use the calendar to schedule a full week of posts in one sitting, then let it run on autopilot.
- Save what works — When a post gets great engagement, note what made it resonate and ask for more like it.
