> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pulseintelpro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Intelligence Dashboard

> Understand your business performance with PULSE, GANE, and MORO scores

The Intelligence page shows you how your business is performing through three key scores that together form your **PGIC Intelligence Score** — a comprehensive measure of your execution, system usage, and market opportunity.

## Getting There

Click **Intelligence** in the left sidebar. You'll see four tabs: **Overview**, **PULSE Details**, **GANE Details**, and **MORO Details**.

## Your Intelligence Score

Your overall Intelligence Score (0-100) is a combination of three components:

### PULSE — Execution & Consistency

**What it measures:** How consistently you show up and complete your daily tasks.

Your PULSE score improves when you:

* Complete dashboard tasks daily
* Maintain your streak of consecutive active days
* Make steady progress toward your goals
* Log outcomes after activities

### GANE — Predictability & System Usage

**What it measures:** How well you're using the tools PULSEIntel Pro provides.

Your GANE score improves when you:

* Use multiple features of the platform regularly
* Set up automations in your CRM
* Use templates and campaigns
* Keep your CRM, goals, and settings up to date

### MORO — Market Opportunity

**What it measures:** The strength of your market position and local opportunity.

Your MORO score reflects:

* Local market conditions in your territory
* Supply and demand dynamics
* Price trends in your area
* How your activity compares to market averages

## Overview Tab

The Overview gives you the full picture:

* **Overall Score** — Your composite Intelligence Score displayed in a large circular graphic with a trend arrow showing if you're improving or declining
* **Three Score Cards** — Individual PULSE, GANE, and MORO scores with trend indicators
* **Trend Chart** — A graph showing how all three scores have changed over time
* **AI Insights** — Personalized recommendations in three categories:
  * **Behavior insights** — Suggestions for improving your daily habits
  * **System insights** — Tips for using PULSEIntel Pro more effectively
  * **Market insights** — Analysis of your local market conditions
* **Forecast** — A prediction of your growth trajectory, including projected scores and goal completion probability

<Note>
  If you're brand new to PULSEIntel Pro, you'll see a "Learning Mode" banner. The system needs a few days of activity data before it can calculate meaningful scores. Keep using the platform and your scores will appear soon.
</Note>

## PULSE Details Tab

A deep dive into your execution metrics:

* Your PULSE score with a progress bar
* An **activity heatmap** showing which days you've been most active
* A **consistency trend** chart tracking your daily habits over time
* A breakdown of your execution across different activity types
* AI insights specifically about your behavioral patterns

## GANE Details Tab

A deep dive into how you're using the platform:

* Your GANE score with a progress bar
* **System usage metrics** showing which features you use most
* **Automation utilization** — How much you've leveraged automations
* Trend chart showing your system usage over time
* AI insights specifically about improving your platform adoption

## MORO Details Tab

A deep dive into your market opportunity:

* Your MORO score with a progress bar
* A **market snapshot** with current conditions in your territory
* **Performance vs. market** — How your activity compares to market averages
* Trend chart showing market opportunity over time
* AI insights specifically about your market position

## Analytics

The Analytics section gives you a detailed breakdown of your business performance across four areas:

### Performance Analytics

Track your transaction results over time:

* Closed volume and GCI by month, quarter, or year
* Average sale price and days on market
* Comparison periods (this year vs. last year)
* Filter by transaction type (buyer, seller, both)

### Pipeline Analytics

Understand the health of your active deals:

* How many contacts are in each pipeline stage
* Conversion rates between stages (how many leads become appointments, appointments become contracts, etc.)
* Average time deals spend in each stage
* Pipeline velocity — how fast deals are moving overall

### Activity Analytics

See where your time and effort is going:

* Total activities logged by type (calls, emails, meetings, texts, showings, open houses)
* Activity volume over time
* Which activities have the highest correlation with closed deals
* Peak activity days and times

### Lead Source Analytics

Understand where your best clients come from:

* Closed deals and GCI broken down by lead source
* Conversion rates by source (which sources produce the most closings)
* Cost per lead and cost per closing (if you track marketing spend)

### Client Analytics

Insights about the people in your database:

* Client demographics and location distribution
* Average client lifetime value
* Repeat and referral rates
* Engagement scores by contact segment

## Reports

Create, schedule, and share reports to track your business over time.

### Report Types

| Report                 | What It Covers                                                          |
| ---------------------- | ----------------------------------------------------------------------- |
| **Performance Report** | Closed volume, GCI, units, and year-over-year comparison                |
| **Pipeline Report**    | Active deals, stage distribution, and conversion rates                  |
| **Activity Report**    | Task completion, calls, meetings, and outreach summary                  |
| **Market Report**      | Local market conditions, price trends, and your position vs. the market |

### Creating a Report

1. Go to **Intelligence > Reports**
2. Click **Create Report**
3. Choose your report type
4. Set the date range
5. Apply filters (transaction type, lead source, contact tag, etc.)
6. Click **Generate**

### Scheduling Reports

Have reports delivered to your inbox automatically:

1. Open any report
2. Click **Schedule**
3. Choose your frequency (weekly, monthly, quarterly)
4. Enter email addresses to send to
5. Click **Save Schedule**

### Sharing Reports

Share reports with your broker, team, or clients:

* **Export to PDF** — Download a formatted report to share as a file
* **Shareable link** — Generate a view-only link to send to anyone
* **Email delivery** — Send reports directly from within PULSEIntel Pro

### Saved Reports & Templates

Save reports you run regularly to avoid rebuilding them each time:

* Click **Save** after generating any report to add it to your saved list
* Access saved reports from the **Reports** tab
* Create report templates for common configurations and apply them quickly

## How to Improve Your Scores

### Quick Wins for PULSE

* Complete your dashboard tasks every day (even partial completion helps)
* Log outcomes after calls, meetings, and activities
* Maintain your daily streak

### Quick Wins for GANE

* Try a new feature each week (RolePlay, Content Studio, Marketing Hub)
* Set up at least one automation in your CRM
* Use templates for your communications
* Keep your profile and preferences current

### Quick Wins for MORO

* Make sure your market territory is accurately defined in [Settings](/account/settings)
* Stay active in your defined market area
* Track all your transactions in the CRM

## Refreshing Your Data

Click the **refresh button** in the top-right corner to update your scores with the latest data. The timestamp next to it shows when your data was last refreshed.